Das moderne Heft.
Project
Beauty and the Abyss
Client
Vienna Tourism
Beauty and the Abyss is the main publication for the celebration of Viennese Modernism by the Vienna Tourist Board. To us, the essence of this movement is experiment, detail, and the immanent notion of the Gesamtkunstwerk. Thus, we created a magazine that refers to this holistic approach by providing complete freedom to give each article a formally and conceptually conclusive design. By ignoring grid and typographic definitions, using analogue reproduction methods and unedited archive images, the design references something „old“ and raw, yet refined and modern, with great attention to detail.
